Happy & Sweet

Two anouncements will surround the Jewish New Year: tomorrow morning, hours before the start of festivities, Amazon will anounce their new touchscreen media consuming iPad competitor believed to be called the Kindle Fire, and a couple of days after the holiday, Apple are set to anounce on October 4 what is expected to be the next iPhone, believed by some to be called the iPhone 5 and others the 4s (or will it be both ?). A great number of tech luminaries feel very strongly that if there ever was a company capable, and well enough positioned, to give Apple a run for its money, it is Amazon. And I tend to agree with that opinion. Both companies will have the hardware and the content, and in essence will control their entire eco-system, which is exactly what HP, RIM and countless other tablet manufacturers, be they android-based or otherwise, were not bringing to the table.

Our inclination would be to believe that Apple and Amazon are going to butt heads in this business. Interestingly enough their approaches are diametrically opposed. Of course both companies are looking to make this a succesful business, but each of them are looking to sell something else entirely. Amazon will in fact sell a tablet, but they are not looking to make money on the tablet. Amazon are in the business of selling content, of driving customers to their online store for stuff, be they bits or widgets. Their tablet(s) are just a means to an end. Apple, however, do sell content, but only as a means to sell more tablets. They offer the content as an enticement, to justify laying out the big bucks for the iPad, the iPod touch, the iPhone. I would not be surprised if at some point certain Kindle models are given out for free. As is, the current Kindle3 is sold at slightly over $100. Apple regularly offer free stuff on the iTunes store. Why not, if it means you'll be more eager to buy their hardware.

And so it is clear that things are about to get a lot more interesting in the world of Tech. Which leads me to wish us all a happy, sweet New Year.