Two events - multiple products
Sunday, August 26, 2012 at 2:11PM On July 30 iMore.com came out with the scoop that Apple will be introducing a new iPhone ("iPhone 5" ? "New iPhone" ?) on September 12 and that the new phones would be available in stores on September 21. He also stated that the new rumored iPad mini would come out on the same day. The iPad mini is supposed to be a smaller model of the most successful tablet-computer in history, somewhere between 7 and 8 inches, with a non-retina screen and rumoured to have a base model priced anywhere between $199 and $299.
Knowing how Apple like to focus their product introductions on hot items and would not want any one category to cannibalize on the attention of another, the idea of introducing two important products such as these in one event sounded somewhat strange to me, but better informed people than me were writing those pieces and they seemed to know of what they spoke. Enter John Gruber of Daring Fireball fame who wrote this piece on August 23. He posited that with the iPhone alone being the "single most profitable product in the world today" (the iPhone business alone is bigger than all of Microsoft's businesses combined), why would Apple want to share the iPhone's spotlight with the announcement of another new product.
This was soon followed by what appeared to be a very brief, innocent comment by Jim Dalrymple of loopinsight.com. Except that when it comes to Mr Dalrymple, when he writes about Apple, his comments are rarely innocent. He has proven to be very much in the know of the secret goings-on at Apple in the past and the tech-media always pay extra special attention to his apparently off-the cuff remarks.
And finally word came down from what is considered the most reliable source about Apple these days: John Paczkowski of AllThingsD.com. In a piece dated August 25 he "confirms" there will be two events: one introducing the iPhone on September 12 and another event in October for the iPad mini. As he says in his article:
"With a new iPhone and a new, diminutive iPad in the pipeline, Apple has two opportunities to commandeer the tech news cycle ahead of the annual holiday shopping binge, and it's going to take them both."
You will notice that the headline of his piece states "Confirmed", however the last line of the piece states clearly "Apple declined to comment on its plans". And yet the tech world accepts that if AllThingsD says it is so, it will be so. That only leaves one more little item in question. What about the new rumored iPod nano ? We have heard anything from a WiFi enabled nano, to rumours of a nano that would work with an iPhone as a wristwatch or other wearable "satellite" for your phone. When will that be introduced ?
Personally I believe that if the nano is being repositioned as something that extends your iPhone's functionality, it makes sense to introduce it the same day the new iPhone comes out. In the meantime all we can do is wait and speculate some more.